We are living in a content driven world! Increasingly, there are more individuals attempting to break into the Content Economy hosted on the internet. Carving out a niche online, in the first instance, is absolutely time consuming as it requires a degree of consistency and in-depth and thorough research to ensure that whatever content you put online is credible and trustworthy. Doing your due diligence will not only ensure that you target the right audience, but it will also that they will return. Think about your online platform as a business: would you like for customers to return repetitively? Before you attempt to build your online presence, it is therefore important to: Brainstorm : Brainstorm and do a rough draft of the information that you would like to communicate to your audience. Think of why it is important for your audience to know this information and what are the benefits that they will garner from your content. Consider and make note of: the audie...